At the end of the Masters, students will posses the knowledge, tools and methodology to successfully manage the marketing research of any organization within the tourism sector: hotels, restaurants, travel agencies, consultants, institutions of public administration, etc. Student will know the principal methods to analyze the tourism market, to design satisfactory products for this market and to communicate the existence of such products, differentiating them from the competition, as well as to carry out job research in the field of Marketing Research.