Universidad del Mar  
   
     
 
 
 
MASTERS DEGREE IN TOURISM MARKETING
 
 
   
Graduate Profile
 
 At the end of the Masters, students will posses the knowledge, tools and methodology to successfully manage the marketing research of any organization within the tourism sector: hotels, restaurants, travel agencies, consultants, institutions of public administration, etc. Student will know the principal methods to analyze the tourism market, to design satisfactory products for this market and to communicate the existence of such products, differentiating them from the competition, as well as to carry out job research in the field of Marketing Research.
   
Study plan
 
FIRST SEMESTER

 Tourism and the New Informative Technologies
 Marketing of Tourist Companies and Destinations
 Research Seminar I
SECOND SEMESTER

 The Purchase Behavior of the Tourist
 Tourism Market Research
 Research Seminar II
THIRD SEMESTER

 Design of Competitive Tourism Products I
 Tourism Promotion and Publicity
 Research Seminar III
FOURTH SEMESTER

 Design of Competitive Tourism Products II
 Project Management in Tourism Marketing Research
 Research Seminar IV

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
   
 
 
 
Sistema de Universidades Estatales de Oaxaca
 
   
     
 
Ciudad Universitaria, Puerto Ángel, Distrito de San Pedro Pochutla, Oax., México C.P. 70902
Ciudad Universitaria, Santa María Huatulco, Oax., México C.P. 70989
Ciudad Universitaria, Carretera Vía Sola de Vega, Puerto Escondido, San Pedro Mixtepec, Juquila, Oax., México C.P. 71980
Pino Suárez #509 Col. Centro, Oaxaca de Juárez, Oax., México C.P. 68000