Universidad del Mar  
   
     
 
 
 
BACHELOR’S DEGREE IN COMMUNICATION SCIENCE
Department Chair
M.E.L. María Teresa López Martínez
mariateresal@huatulco.umar.mx
Ciencias de la Comunicación
   
Graduate Profile
 
 The graduate of the degree in communication science will have the theoretical-methodological abilities to participate in processes of social communication in their community and at a global level with proficiency in foreign languages beginning with their analytic, critical and propositional ability. She / He will be able to:
  • Perform with an ethical-professional base and social responsibility
  • Create and organize study/ work groups in the communication field plan
  • Coordinate and evaluate projects and communicative strategies
  • Negotiate information
  • Prepare and produce messages in different fields and means of communication
   
Fields of Action
 
 The graduates of the degree in communication science will have the theoretical and methodological ability -beginning with their analytic, critical and propositional, abilities- to participate in processes of social communication in their community and at a global level with proficiency in foreign languages.
 Podrán laborar en:
  • The sectors: public, private and social in planning, coordination and evaluation of communication strategies and negotiation of information.
  • In the different means of communication (audiovisual, graphics, writing, and multimedia) in preparation and production of messages.
  • In companies, in particular in the area of communication, the ability to create and organize study/ work groups with an interdisciplinary perspective.
  • In universities as teacher and researcher, generating new knowledge in the communication field with social responsibility.
   
Study Plan
 
FIRST SEMESTER

 History of philosophical thought
 Contemporary world history
 Theories of communication
 Political theory
 Methods and techniques of oral and written expression
SECOND SEMESTER

 Introduction to the study of law
 Methods and techniques of social research
 Economic theory
 Semiotics
 General theory of systems
THIRD SEMESTER

 Statistics
 Mexican government and politics
 Photojournalism
 Right to Information
 History of social communication
FOURTH SEMESTER

 Economy of means of communication
 Management of the informative company
 Radiophonic types
 Content analysis
 Economic Geography and International Politics
FIFTH SEMESTER

 History of Journalism in Mexico
 Television types
 Communication Politics and Cultural Identity
 Theories and Systems of Organizational Communication
 Informative Journalistic types
SIXTH SEMESTER

 Psychology of Communication
 Society of Information
 Interpretive Journalistic types
 Bases of Image
 Communication strategies
SEVENTH SEMESTER

 Opinion journalistic types
 Public opinion and propaganda
 Social effects of mass communication
 Educative tecnology
 Radio, cinema and television script
EIGHTH SEMESTER

 Cinematographic language
 Informative agencies
 Radio production
 Corporative communication
 Elective I
NINTH SEMESTER

 Design of multimedia environment
 Television and video production
 Ethics and professional deontology
 Communication research
 Elective II
TENTH SEMESTER

 Society, environment and means of communication
 International communication and globalization
 Book technology
 Models and strategies of Cultural Diffusion
 Elective III
ELECTIVES
 Cultural journalism
 Research journalism
 Environmental journalism
 Radio and television journalism
 Digital journalism
 Journalism and literature
 Journalism of popularized science
 Video documentary
 Behavior and locution on radio and television
 Studio photography
 Portrait photography
 Digital photography
 Cinematographic appreciation
 Musical appreciation
 Design and development of websites
 Ease of use of new techonologies
 Telematics
 Technological solutions
 Long distance education
 Electronic commerce
 Marketing of services
 Market research
 Advertising strategies
 Advertising design
 Strategic administration of brands
 Social marketing
 Advertising production
 Public relations
 On line marketing
 
   
 
 
 
Sistema de Universidades Estatales de Oaxaca
 
   
     
 
Ciudad Universitaria, Puerto Ángel, Distrito de San Pedro Pochutla, Oax., México C.P. 70902
Ciudad Universitaria, Santa María Huatulco, Oax., México C.P. 70989
Ciudad Universitaria, Carretera Vía Sola de Vega, Puerto Escondido, San Pedro Mixtepec, Juquila, Oax., México C.P. 71980
Pino Suárez #509 Col. Centro, Oaxaca de Juárez, Oax., México C.P. 68000